Gained AAA Campaign Experience.

Warner Bros. Discovery’s internship offered me the opportunity to practice intricate cross-team collaboration and communication for a massive marketing campaign.

• Collaborated with agency professionals to create paid and organic content across multiple social media platforms.

• Assisted in the creation of weekly high-level reports using data from PlayerXP and SproutSocial.

• Moderated Twitch/TikTok live events for NetherRealm Studio’s Kombat Kast.

• Delivered monthly strategy decks focused on community engagement and creative social.

• Assisted influencer and event managers for large activations (Summer Game Fest, EVO).

• Extensively gathered feedback for developers during stress tests.

• Produced specialized copy for livestream events and announcements.

The Strategy.

• Create content that blurs the line between games & pop culture,
  making a space that uplifts both.

• Insert WBG into sister IPs, uplift other aspects of the brand, and join/make trends.

• Lean into the existing games around WB’s titles to show that “we get it”.

• Become PART of the community, NOT the overlord of it.

The Process.

• Within 3 months, I was able to quickly teach myself advanced video editing skills using CapCut and produce a popular type of content on TikTok called edits.

• I spent endless nights exploring fandom spaces in the pursuit of connection.